UFO White has many of the flavor hallmarks of a Belgian Witbier: leading notes of citrus and spice contributed by California orange peel and freshly ground coriander, a smooth mouthfeel due to a large presence of wheat in the malt bill, and a hazy appearance from leaving the beer partially unfiltered.Įntirely crafted with North American sourced ingredients, including an American ale yeast strain, unique aspects like bright crispness and subtle notes of fruit set UFO White apart as an American Style White Ale that blends the old world and the new. Tasting Notesīright, crisp, and refreshing, UFO White is an ideal companion for whatever adventures await you. California orange peel and freshly ground coriander lead a lineup of all-natural ingredients that make UFO White a refreshing accompaniment to any occasion. Our flagship American Style White Ale merges the centuries-old tradition of Belgian wheat beers with modern American craft ingenuity. Hazy yet light, citrusy yet smooth, UFO White embodies that goal as our signature offering. In August 2014 Harpoon became an employee-owned company.UFO Beer Company was created to push the boundaries of what a craft beer could look and taste like. Harpoon has since introduced the limited batch 100 Barrel Series and the as well as the all-natural Harpoon Craft Cider made from freshly pressed apples. Hazy yet light, citrusy yet smooth, UFO White embodies. In 2000 Harpoon purchased a second brewery in Windsor, VT, making Harpoon the 15th largest craft brewer in the US. UFO Beer Company was created to push the boundaries of what a craft beer could look and taste like. Harpoon Brewery Harpoon IPA has 170 calories per 12 oz. Harpoon’s line of craft beer features its award winning IPA and UFO White beers, along with special seasonal selections. Harpoon Ufo White from Harpoon Brewery is an Belgian White Witbier style beer, light in. In 1986 Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first brewery to brew commercially in Boston after a dormant period of about 25 years. Brewers of new englands original ipa: Harpoon was started in boston in 1986 by three friends who loved beer and loved drinking beer together but wanted better, more flavorful beer options. The Harpoon Brewery was founded by beer lovers Dan Kenary, Rich Doyle, and George Ligeti. We launched ufo beer company to challenge what craft beer could look and taste like. After all, if beer drinkers had not been willing to embrace change over the past 30 years, we would all still be drinking light yellow lagers and not knowing what we were missing! I couldn’t be more excited about what’s ahead for Harpoon.” “The new IPA package and refreshed Harpoon logo are just the beginning,” Kenary adds. UFO Beer Company was created to push the boundaries of what a craft beer could look and taste like. The transformation will be complete by the end of 2016. Next in line for the refresh is Harpoon Take 5 Session IPA, the brewery’s newest year-round beer released this past May, followed by their summer seasonal beer. “We needed to do a better job of communicating who we are in our packaging – we needed to let our personality shine through.” Boston-based brand strategy firm Catapult Thinking provided guidance through the process. “Our goal was to create something that would stand out on the shelves and draw the eye to the package,” says Bailey. The IPA package was designed by Harpoon’s in-house creative team, led by Creative Director Adam Bailey. New elements include a bolder, larger Harpoon logo, a larger background check pattern, and a tiger icon. The new design maintains several of the classic elements from the original Harpoon IPA package including the checked background pattern, the bluish-purple and orange color scheme, and the tiger lilies. The brewery’s flagship Harpoon IPA is the first to undergo the refresh. But we are working hard to do a better job of telling our story, especially to beer drinkers who may not know us well.” “We are not changing who we are, or most importantly, the beer inside the bottle, can, or keg. “As we head into our 30th year, it’s time for our logo and our branding to evolve,” said Harpoon CEO and co-founder Dan Kenary. While there have been tweaks to the Harpoon look over the years, this is the first comprehensive design refresh in Harpoon’s history. The Harpoon Brewery has released a redesigned Harpoon IPA package and announced a stem-to-stern refresh of their brand design. (Boston, MA) – Harpoon IPA is sporting a new look.
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